As a business owner, you already know that marketing is the key to success. However, when trying to find tips and tricks to make your Ecommerce marketing better, there seems to be an endless parade of ideas from a vast array of sources.

It can be challenging to separate the chaff from the wheat, which is why we’re here to help. Marketing is a relatively subjective thing - what works for your business may or may not work for another. So, with that in mind, we’ve culled tips that can be tailored to fit your message and your brand.

1) Find Your Audience

It’s not enough to sell to customers anymore - you need to engage with them on a deeper level. When trying to make your brand more competitive, you must speak to your audience in a way that will capture their attention.

Buyer personas and customer feedback surveys are a fantastic way to hone your message and ensure that it resonates with your audience. Deeper engagement will drive long-term sales success and brand loyalty.

2) Stand for Something

Your mission statement shouldn’t only be to make money. Your brand needs to have core values, which are reflected in both your marketing but your actions. What do you care about? What are you passionate about? Share these ideals with your customers and follow up with insights into how you’re achieving those goals.

For example, if you care about the environment, don’t simply post an ad on Earth Day. Help organize a trash cleanup or offer discounts for customers who bring reusable bags. Small steps can make a difference, and people want authenticity from businesses.

3) Create Unique Content for Each Platform

When it comes to marketing, you can promote your brand on a variety of channels. Your website, social media pages, YouTube, search engines - each of these platforms has advantages and disadvantages.

Rather than creating content and sharing it everywhere, you should focus on customizing the content to match the platform. For example, Instagram is perfect for sharing images and behind-the-scenes video clips. Use SEO marketing to highlight product pages and pricing (thanks to Google Shopping).

By creating unique content for each platform, you can drive more engagement. It’s much better to focus on two or three options than sharing identical content on places where it won’t gain traction.

4) Utilize Paid Advertising

Unfortunately, the days of building an organic following on social media are almost gone. While it’s nice to say that you can amass thousands of followers by creating content and sharing it regularly, the reality is that paid ads are better. Not only can you boost your brand’s profile that much faster, but you can use these ads for a variety of marketing goals. Social sites already have tons of information about your audience, so take advantage of it as much as possible.

5) Add Value to the Customer Experience

Today, competition is much more fierce than it’s been in decades past. Fewer companies are getting a stranglehold on various industries (think Apple, Amazon, and Netflix), so it’s much harder for small businesses to stand out.

One of the best ways you can do that, however, is to highlight the user experience. What makes visiting your site or storefront special? What value are you adding for your customers to keep them coming back? You don’t have to make sweeping changes to your marketing strategy, but make sure that whatever you do is unique and memorable.

6) Reuse Old Content

Over time, your website archives will become cluttered with hundreds of old blog posts, video clips, and links. Keeping these elements active can slow down your site speed (costing you customers), which is why you need to clean them out regularly.

However, rather than tossing old content, reuse it whenever possible. If a particular ad or post is outdated, change it to make it more relevant for today. This strategy will save you time, energy, and money in the long run.

7) Use Analysis to Grow

All too often, businesses go with a gut feeling for different marketing tactics. Rather than looking at the data, they assume that certain messages or content will work better than others. Don’t make this mistake. Analyze all of your marketing methods and focus your attention on whatever is gaining traction. Even if you put a lot of time and effort into a single campaign, cutting your losses will work better overall.

Bottom Line: Make a Statement

Running a business is more than day-to-day operations. Marketing is all about finding the right message and broadcasting it to the people who need to hear it. Thus, your focus should be on crafting that message and figuring out which platforms can spread it the fastest. Overall, authenticity and value are going to help you stand out from the competition.

Author's Bio: 

Mike Patel is a digital marketing enthusiast, innovator and President of a leading Digital and E-commerce Development Agency in Dallas, Texas. Mike holds a BS, Computer Science degree from Wayne State University and is a key player in the E-commerce development and digital marketing industry since 2004. The scope of technology in his extensive experience of more than 15 years ranges from Magento, Shopify, BigCommerce SEO (Search Engine Optimization), PPC (Pay Per Click) management, E-commerce SEO, Google Shopping Ads and more.