1.Featured Snippet
As you may know, SEO stands for search engine optimization( Google Page Ranking), which simply means making the web pages better for search engine ranking, but how exactly does that work?

In SEO, ranking refers to your content’s position on the search engine results pages (SERPs). A #1 ranking( Google Page Ranking) means that when people search for a particular term, your web page is the first result (apart from promoted results, featured snippets, and answer boxes,

They aren’t just helpful for the average person though. Featured snippets give marketers a chance to beat competitors, boost conversions, and drive traffic right to their site.

HubSpot research has shown that content with a featured snippet gets a 2X higher click-through rate. Those results are huge.

2.Improve Site Speed( Google Page Ranking)
SEO Best Practices. Google has indicated site speed (and as a result, page speed) is one of the signals used by its algorithm to rank pages. … Page speed is also important to user experience. Pages with a longer load time tend to have higher bounce rates and lower average time on page.

Page speed does affect SEO.

Page speed is a direct ranking factor, a fact known even better since Google’s Algorithm Speed Update.

However, speed can also affect rankings indirectly, by increasing the bounce rate and reducing dwell time

3.Optimize old content
Do you ever ask yourself what to do with old blog posts? It often seems like most people solely focus on creating new stuff, however, updating old content and refreshing existing pages is another great strategy to improve the SEO and performance of your site.

The reason is that creating high-quality content is hard work and time-consuming. Consequently, if you only have a small team or are doing all of it by yourself, it’s hard to compete with the big blogs out there. If that’s the position you are in, re-optimizing your existing content might be just what the doctor called for.

Finding Ways to Improve Old Content is a Good Idea. Because.

Improves the Freshness of Your Content.
Increases Your Click-through Rate.
Keeps Your SEO Up to Date.
Allows You to Do More with Less.
Collect Your Data.
Find the Right Pages to Update.
Update Your Keyword Research.
Analyse Search Intent.

4.Use relevant tags
In the past, SEO tags proved to have significant impact on rankings( Google Page Ranking), but now tags are one of the most controversial aspects of on-page SEO, surrounded by debates.

Which tags are obsolete now? Which ones are as crucial as ever?

Whether these are meta tags with title and description attributes, or other tags classifying or organizing the content – the way we use tags and their relative impact on rankings has naturally changed over the years.

As the search engines got smarter at reading and interpreting data, using all kinds of tags in a manipulative manner has become obsolete. However, new tags and new ways of organizing data entered the game, and by changing the approach a bit, one can make great use of both old and new ones.

Let’s dive into the variety of tags and investigate their SEO importance.

The 10 Most Important HTML Tags You Need to Know for SEO

Use Title Tags. Perhaps one of the most important HTML tags for SEO is that of the title.
Fine-Tune Meta Description Tags. Another vital HTML tag for SEO is the meta description.
Don’t Underestimate Header Tags.
Add Alt Tags in Images.
Building Links.
Add Open Graph Tags.
Twitter Card Tags.
The Robots Tag.
5.Guest Posting
Guest Posting is a great way to build presence and promote your website to your target audience. Guest posting is an important part of off-page SEO as it allows to get backlinks from relevant sources which will not only prove your authority but also drive traffic

6.Use videos more often
Video gives you a boost in rankings( Google Page Ranking), which allows more people to see your site, which means more people will click on your link, but they won’t actually stay on your site very long if you’re on-page content isn’t high-quality

7.Create Informative Content
Content SEO refers to creating content that helps your web pages to rank high in the search engines. … Content SEO is important because search engines, such as Google, read your website, so the words you use on your site determine whether or not your site will rank in their results pages.

Here are some other key benefits of content, in relation to SEO: Quality Content Generates High CTR – Google considers your CTR as an important factor to rank your website – the more you get users to click on your links, the greater are your chances of getting better rankings on search engines.

8.Backlink high authority links
Backlinks are especially valuable for SEO because they represent a “vote of confidence” from one site to another. In essence, backlinks to your website are a signal to search engines that others vouch for your content.

Links (both from other websites as well as the links within your own site) are important to SEO because there is a direct correlation between quality/quantity of links to your site and how much search traffic your site receives. For small businesses, more links = more search traffic = more customers.

9.Promote your Content through Social Media

Social Media Helps Building Authority
Search engines give a lot of weight to a website’s authority, making it a critical SEO factor to focus on.

In the eyes of search engines, if your page or domain has high value, it has high authority. And a better chance to rank above sites with not-so-strong authority.

Potential for Links. The more shares on social media you have, the more opportunities people have to see your content and link to it.
Build an Audience. You can have the best product or service out there, but if people don’t know about it, you can give it up.
Branded Searches.
Helps Promotion.
That’s it! Now you know the essential SEO ranking factors, check out our other SEO guides:

WordPress Tags: Most Significant Google Ranking Factor

How Parked Domains are vital? Google Ranking Factors

Why is Backlink Anchor Text in SEO Important? Google Ranking Factor

Author's Bio: 

PaceLab is based out of London & India and specializes in search engine marketing services (pay-per-click advertising and search engine optimization). We have an international customer base, with clients in different industries across America, Europe, Australia, and Asia.
https://www.pacelab.co