Creating a new business venture is a daunting task given all the planning that goes into it and the uncertainties new entrepreneurs face. When starting a new business, you must approach it with an open mind knowing that it can either succeed or fail. Before you take the first step in launching a startup, you must try as much as possible to avoid errors that lead to business failures. Here are five tips to consider when creating a new business venture.

Come up with a viable business idea

A business starts with a plan that comes from an idea. So the first question to ask yourself is what problem your business will solve. Even if other companies are already dealing with the problem you've envisaged, you can think of better and more efficient ways of solving the problem. After coming up with a viable idea, write a business plan which should include your company description, market analysis, management and organization structure, sales and marketing plans, and financial projections. In planning, anticipate the challenges you'll likely face and come up with strategies on how you'll deal with them.

Get your customers or clients first

Don't wait until you launch your business then start hunting for customers or clients. Searching for customers should begin when you come up with an idea of a business venture. Spend time in public places frequented by your potential clients so you can connect and network with them. Let them know what you are planning and when they should expect to see your product. You can also discuss with your family and friends and let them know the venture you want to launch. Use social media sites like Facebook, Twitter, LinkedIn, etc. to expand your network. This way, you'll create some anxiety among your target market. Also, do some press releases to inform the public when you are launching and the goods/services you'll offer.


Self-discipline is the most important attribute a budding entrepreneur should have. You are in charge of your business, and you must do everything possible to ensure your business succeeds. Having self-discipline means you will follow your business plan, stick to your budget, dedicate your time and energy to your business, and ensure the goals you've set are all met. If you lack self-discipline, you need to work on it before you embark on your entrepreneurial journey. It is an undeniable fact that there is no need to come up with a plan or a budget you know you won't respect.

Deal with experts

Whatever line of business you've chosen, you'll need experts from other fields to work with. For example, if you are a doctor, you still need an accountant to take care of your books and financial planning. You may also need IT experts to automate some of your services or operations. Whenever you need such specialized services, ensure you only deal with trained and qualified professionals. Whether it is about SPV administration, tax filing/administration, or lead generation, always deal with the best. This will ensure you are doing things right, and it will also boost your business reputation. When it comes to insurance matters, choose a reputable company with several years of service in the industry. The company should also have honest agents and should be transparent in their dealings.

Choose what you are passionate about

Passion drives many entrepreneurs. So, when coming up with a business idea, think about what you like to do most. If you love what you do, you'll be more determined and resilient, even in the face of obstacles. Without passion, you'll feel demotivated, and you'll not be able to communicate your idea to potential customers effectively. Apart from passion, you'll need to have the academic and professional qualifications necessary to run the business you have in mind. For example, if you want to launch an auditing firm, you must have accounting knowledge. Relying entirely on your employees to run your business with you, not knowing what's going on, is disastrous.

Starting a new business is hectic, but if you follow the above tips, your chance of succeeding will increase. Also, take your time to listen to successful entrepreneurs. Read books, attend conferences and lectures, and listen to podcasts to expand your business knowledge. By knowing what other entrepreneurs are going through, you'll be better prepared to face your challenges with courage.

Author's Bio: 

Katie earned a BA in English from WWU and loves to write. She also adores hiking in redwood forests and photography. She feels happiest around a campfire surrounded by friends and family.