Blogging? Isn’t that something stay at home moms and high schoolers do in their free time. Why would my business need to blog? How effective could blogging even be for a business? Too be short- VERY!

It is probably one of the best things you can do to market your business. Blogging is often overlooked by many businesses when deciding on a social media strategy, however in most cases blogging can be just as powerful as a great Facebook or Instagram campaign. Blogs also help your customers feel more connected to you, which is extremely essential.

Maybe you’re just starting out and don’t have a blog yet, or perhaps you had one but haven’t used it in years. No worries! We’re here to tell you why and how you can use a blog to promote your business!

1. SO, PEOPLE CAN FIND YOU
When people need something their first action is picking up their phone and looking online for it. If you have a boring static website that never changes then Google won’t even bother with you. BUT if you have a site that is constantly being updated with fresh new content then you are more likely to be seen. Even better is if your content is relevant and interesting then that person who finds your blog won’t just connect with your brand, but they will read what you have to say and may even share it.

2. ADDS VALUE TO YOUR BRAND
When you create a blog for your business you shouldn’t be writing just to write because in reality that helps no one (literally no one). The best businesses write content that serves their target audience. There are several ways you can do this, but the best way is to learn what your audience wants from you. A good place to start is by looking at your blogs data.

Numbers are your best friend when blogging because they give you certainty and help guide you in business decisions. It is one of the best ways to decide what your audience wants from you. All you have to do is look at what posts they are clicking on most, what excites them, or what they are needing the most.

3. OPTIMIZE SEO
Good SEO (search engine optimization) is the holy grail of any business who wants their page to appear on the first page of Google without having to pay for it. The secret is to make sure that the content you are posting on your blog matches the search terms.

Your goal is to get as many people within your target market to read what you post because every click to your blog is a view linked to your website. Which means the more traffic your site gets the higher it climbs in Google increasing your chances to be found.

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